Where sun-kissed style meets effortless elegance. We’re your destination for curated swimwear and beach essentials that celebrate confidence, comfort, and the joy of summer living.

Our Mission

To empower women worldwide to embrace their unique beauty through high-quality, fashion-forward swimwear that blends comfort with statement-making designs. We believe every body deserves to feel radiant by the water.

Designed for the Modern Beachgoer

Our collection speaks to the style-savvy, adventurous woman who values:

  • Versatile Designs: From reversible bikini tops to convertible cover-ups that transition from beach to brunch
  • Premium Comfort: Thoughtful details like adjustable straps, quick-dry fabrics, and flattering silhouettes
  • Bold Aesthetics: Vibrant prints, shimmer finishes, and contemporary cuts that stand out
  • Accessible Luxury: Designer-inspired quality at prices that make summer glamour achievable

Why Our Customers Love Us

We solve the real frustrations of swimwear shopping:

  • One-stop styling with coordinated tops, bottoms, and cover-ups that mix-and-match effortlessly
  • Size-inclusive options featuring supportive underwire, sliding triangles, and bandeau styles for every body type
  • Vacation-ready bundles – pair our bestselling rompers with matching kimonos for instant getaway outfits
  • Year-round value with limited-time sales that make premium brands like Maaji and Seafolly more accessible

Our Story

Founded in Indianapolis but inspired by global beach destinations, ELAN || Maaji Shop began with a simple idea: swimwear should make you feel as good as it looks. What started as a passion project has grown into an international boutique serving customers across North America, Europe, and Australia (with more locations coming soon!).

Every piece in our collection is hand-selected by our team of fashion enthusiasts who test for quality, comfort, and that elusive “wow” factor. We’re proud to partner with ethical manufacturers who share our commitment to sustainable production practices.

Join Our Beach Tribe

Follow @elanmaajishop for styling tips, new arrivals, and exclusive flash sales. Have questions? Our customer care team (based right here in Indianapolis) responds within 24 hours at [email protected].

Your perfect summer look starts here – dive in!